Microtransactions will feature in every game EA releases in the future.

EA CFO Blake Jorgensen made the announcement at the Morgan Stanley Technology, Media & Telecom Conference.

“The next and much bigger piece [of the business] is microtransactions within games," he said. "We're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business.”

In order to make this increased focus on microtransactions possible, Jorgensen said that EA has created a “strong back-end” to manage billing. “If you're doing microtransactions and you're processing credit cards for every one of those microtransactions, you'll get eaten alive. And so Rajat's [Taneja, EA Global CTO] team has built an amazing back-end to be able to manage that and manage it much more profitably. We've outsourced a lot of that stuff, historically. We're bringing that all in-house now.”

EA distressed many core gamers recently with the inclusion of microtransactions in Dead Space 3.