Electronic Arts has announced its involvement in GaymerCon, the first ever gaming and tech convention focusing on gay, bisexual, and transgender culture.

The company will have a "significant presence" at the convention which is taking place next August in San Francisco, according to its official site.

“EA believes that to be truly innovative, you must be inclusive. We are proud to be a part of this event,” said Ginger Maseda, Global Diversity and Inclusion for EA.

“EA not only publishes some of the best games in the world, but they’re the most progressive company in the industry. We’re thrilled and honored to have them involved in GaymerCon,” said GaymerCon industry relations director Jack DeVries.

The support from EA comes on the tail of similar support from both the Xbox Live team, and Robert Khoo of Penny Arcade.