Here’s a roundup of today’s news found elsewhere on the internet:
THQ: TV advertising a waste of money (vg247) - THQ’s core games VP Danny Bilson believes using big TV spots to advertise games isn’t worth it any more.
Speaking in a recent marketing feature alongside Microsoft’s Albert Penello and Nintendo’s Reggie Fils-Aime, Bilson said he doesn’t believe television necessarily helps sell games.
“One of the bigger questions we have to ask ourselves is how important is television? How important is television to a core gamer on a non-television brand?” Bilson asked.
“I think television has some relevance on WWE and UFC because I consider those TV brands. But our other stuff? I question it severely.”
Bilson also said he feels money could be better off spent elsewhere.
“It’s incredibly expensive, and [compared to] what I can do with two million dollars – which will buy a few TV spots on a big sporting event – what I can do in outdoor, or on the web, or direct-to-consumer is way more exciting.”
Xbox Live and PSN could be a much better way to use the money according to Bilson, since this is mainly where the core gamer resides.
“You know where I want to market? I want to market on Xbox Live. I want to market on PSN, because every night that’s the switch I turn on at my house. And that front end comes, and those windows come, and all that marketing’s getting right to me because I’m a core gamer,” he said.
“That’s where I want to invest. Television is a big question mark for me.”
EEDAR: Purchase intent for Move and Kinect is low (vg247) - A report by analyst EEDAR has suggested purchase intent for both Kinect and PlayStation Move isn’t exactly encouraging.
The report claims interest in both products is “ranked relatively low” on its charts, “despite having high awareness among the core gaming community.”
While more gamers are interested in Kinect than Move, EEDAR said, it’s probably only because the Xbox 360 is in more homes in the US, adding Kinect and Move “showed near equal popularity.”
Data collected from the survey comes from IGN.com traffic.
A similar report was also released last week from research firm OTX, saying 8 percent of Xbox 360’s market intends to use Kinect, while 6 percent of PS3 owners intend to use Move.
APB in-game voice chat will be ad-supported (joystiq) – "Calling all Cars! Calling all Cars! Robbery in progress at the Old National Bank on 3rd and Vine. Three suspects, armed and extremely dangerous. Hostages taken. Please respond. Also, why not stop by Burger King for an order of juicy, fall-off-the-bone short ribs, available for a limited time this Summer. Ribs are filling and and extremely delicious, and go great with an order of Burger King's beloved fresh french fries. Repeat, delicious with fresh french fries."
An APB beta participant recently noticed a "VOIP Premium" option in his account management page, which promises to keep ads off of the in-game chat program in exchange for real-life monies. Developer Realtime Worlds was quick to clarify the terms of these ads -- they'll only play when traveling between Districts, and only if the player hasn't heard an advertisement in the last three hours. Sadly, surreal broadcasts like the one presented in the above paragraph will never come to fruition.

Comments 11