It was pretty much impossible to grow up in the last quarter of the 21st century without having some exposure to the G.I. Joe series.

Originally created to entertain boys who might have shown just a little too much interest in their siblings Barbie dolls, the generically-named G.I. Joe action figurines were launched in 1964 and soon achieved epic success. Through the years they've changed and evolved to suit the times, even appearing on television, and on the silver screen.

2009 will see a new movie release for the franchise. Titled G.I. Joe: The Rise Of Cobra, not only can we expect the Real American Hero to battle the evil forces of the shadowy organisation, but we'll get a new game out of it as well. Thanks to Electronic Arts NZ, we've received the following Q&A session from Matt Marsala, Senior Producer at Electronic Arts, and Dax Berg, Lead Designer at Double Helix. If anyone can give us the inside information, these guys can!