As we discovered in our video interview with the developers at E3, Need for Speed Shift will have a "driver profile system" which changes the way the game plays depending on your driving style. EA has now released some more details about this feature.

“The new driver profile feature in Need for Speed Shift gives players full control of how they progress through the game,” said Patrick Soderlund, senior VP at EA Europe. “In Shift, how you drive is who you are behind the wheel.”