Activision reportedly spent US$500m getting Destiny on to shelves, but the game has already made that back.

The publisher announced that more than US$500m worth of Bungie’s sci-fi shooter has been sold-in to retailers and first-parties (Microsoft and Sony).

However, it didn’t mention how many copies this figure represents.

Activision also claims that Destiny is the most successful new video game launch of all time as well as the highest-selling day one digital console release in history, but again – no sales figures were divulged.

If that is indeed the case, the game snatches the crown from Ubisoft, which claimed earlier this year that with four million copies sold, Watch Dogs was the best-selling new IP in video game history.

"This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world,” said Activision Blizzard CEO Bobby Kotick said.

“The success of Destiny, along with the recent introduction of Blizzard Entertainment's Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up."

Destiny launched on Monday at midnight for Xbox 360, Xbox One, PlayStation 3, and PlayStation 4.

"Since the beginning, we've been confident that our investment and belief in Destiny would pay off. But not many people believed we'd be able to say it did so on day one," said Activision Publishing boss Eric Hirshberg.

“We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision's next billion dollar brand.

"Most importantly, it's just a great game which we can't stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie."