An agreement between Activision and Sony prevents Xbox from advertising Destiny in the United Kingdom, but that isn’t stopping the latter from trying.

Microsoft UK attempted to circumvent the ad blackout by running a spoof ad which read “"Destiny: The New Fragrance by Xbox” and featured links to Destiny bundles available at local retailers.

“Okay, so here's the lowdown,” the ad continued. “Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn't have permission to run adverts for the game. So we didn't.”

However, the ad was pulled and replaced with the following text: "Hi. There are some great Xbox One offers available at the moment. Please check with retailers for more information."

Destiny can be pre-loaded on Xbox One and PlayStation 4 now, and servers go live at 11pm tonight.