The games industry is unique in a number of ways. It’s certainly the youngest of the major entertainment forms and, arguably, it’s also the spriteliest. Native to computers and later to the Internet, games have thrived where the rotund film, music and television industries have recently been emaciated.
But games also have a unique relationship with their audience. The cost and complexity of games creates a barrier to entry that often makes them seem arcane to those who are merely passing curious. On the other hand, those with the requisite skill-set and interest to graduate to gamerdom are soon endowed with an emotional and financial attachment to their favourite titles and to the industry, which sees them more engaged and invested than they might be with other forms of entertainment.
The same can rarely be said of the one-night stands so many of us regularly carry out with film and TV: So it’s so super-awesome that you’re still here, Dame Judi Dench, but I have this thing on soon. There’s a bus timetable on the fridge and half a fare’s worth of change on the counter – by Thundera, if you’ve stretched out my original Atari tee...