Avatar producer Jon Landau has pinned the blame on Fox for the poor sales of Ubisoft’s game adaptation for the blockbuster movie.

Speaking to Wired magazine after the 3D Gaming Summit in Los Angeles, Landau said that filmmakers need to work more closely with game developers to ensure both quality and appropriate marketing.

“[Developing these games] can’t be studio-driven,” Landau said. “It has to be filmmaker-driven. I think [game companies] need to go find the Jim Camerons, Steven Spielbergs and Peter Jacksons of the world and develop the relationships with them.”

 

Luc Duchaine, Senior International Brand Manager at Ubisoft Montreal.

GP: So lets start with who you are and what do you do for Ubisoft?

Luc: My name is Luc Duchaine and I am the Senior International Brand Manager for Avatar at the Montreal studio. So I have been on the project for two years now. I have been working on the game itself, also on the film.

GP: Was Avatar ever going to be anything other than a third-person shooter?

Eight new screenshots of James Cameron's Avatar: The Game have been released at GamesCom in Germany.

“Avatar” is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people.