Nintendo has spoken out about the dramatic price cut to its Nintendo 3DS handheld, saying it’s aware fans “may lose trust”.

From the 12th of August, the Nintendo will carry a recommended retail price tag of $343.99. Since its launch five months ago, the 3DS has retailed at $489.99 in New Zealand.

“Never in Nintendo's history have we dropped a system's trade price so significantly,” said Nintendo. “We are aware this may cause you, the loyal fans who supported Nintendo 3DS from the beginning, to lose trust in us, and this is not our intention in any way.”

Those who did purchase a Nintendo 3DS at its launch price will be offered 10 free NES and 10 free Game Boy games under what the company calls the Ambassador Program.

Addressing those Ambassadors, Nintendo said, “although we may not be able to completely prevent you from regretting purchasing Nintendo 3DS early, we would like to express our gratitude to our special customers like you.”