The NBA has extended its contract with Take-Two Interactive and the 2K Sports label in a multi-year licensing agreement.
2K’s NBA 2K11 sold 5 million units last year while the former’s basketball game was scrapped. 2K informed Gameplanet yesterday that New Zealand and Australia was the most successful market for the game outside of the US.
The deal was formalised in finest press-release tradition with the exchange of mutually gushing compliments from the respective parties:
Take-Two CEO Strauss Zelnick said of the deal, “The top-selling NBA 2K series continues to be a pillar of Take-Two’s foundation for growth. We’re confident that our renewed partnership with the NBA will extend the unparalleled success of this franchise. We’re thrilled to be in business with David, Adam and the entire team at the NBA.”
“2K Sports provides our fans with an incredible gaming experience,” added deputy commissioner of the NBA, Adam Silver. “One that captures both the excitement of our game and the athleticism of our players.
“Coming off a record-breaking year with NBA 2K11, we look forward to continuing our successful partnership.”

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