The battle royale phenomenon is benefitting folks beyond those at studios like Epic and Bluehole.
“The business is doing really, really well and what’s driving that – beyond our strategy and being a good quality product – is the Fortnite, PUBG, and battle royale craze, which has introduced a bunch of new people into games,” said Stark.
“The [battle royale] games are a lot of fun, snackable, and have a lot of team play, and it’s very clear to the players that playing these games with headsets provides a survival advantage because you can hear the audio cues better.”
Turtle Beach, which has a gaming headset market share of almost 46 percent, saw a 185% increase in first quarter net revenue over the same period last year.
The company is selling so many headsets, that it plans to spend more than US$4 million this quarter air-freighting new stock into the US.
“Because Fortnite is free, there’s this opportunity to buy peripherals,” said Stark.
“Instead of spending US$60 on a game, they can spend US$60 on a headset.”