The latest South Park game appears to make an extremely up-front statement about the existence of white privilege, but this is South Park we're talking about, so who knows what is going on.

As Eurogamer discovered at a recent hands-on event, South Park: The Fractured But Whole changes the colour of your character's skin based on the difficulty setting you choose: easier settings make your character whiter, harder settings make him or her darker-skinned.

There are five difficulty levels available, and while you decide which to choose, Eric Cartman comments: "Don't worry, this doesn't affect combat. Just every other aspect of your whole life."

Ubisoft developers confirmed to Eurogamer that this is indeed the case: the amount of money you receive and the way other characters speak to you throughout the course of the game are affected by your choice.

Later in the game you choose your gender from three options (male, female and other), and also specify whether you are cisgender or transgender.

If what you choose is not in line with prior South Park RPG The Stick of Truth's white male protagonist, the game retcons things in a way I won't spoil here.

That white privilege is so explicitly acknowledged in a Ubisoft game is hardly surprising, as the company goes to great lengths to promote its diverse workforce.

However, it's somewhat more surprising that But Whole writers Trey Parker and Matt Stone would include such a thing in their game: both have identified as libertarian in the past (AKA "it's every man for himself!"), and generally speaking, their M.O. with South Park is "everyone sucks equally" and "caring about anything makes you a loser" – at least it was when I last watched it 15-odd years ago.