Felix "PewDiePie" Kjellberg has pledged to stop making jokes about being a nazi.
In an video titled "I guess this needed to be said", the world's most-subscribed YouTuber admitted that the neo-nazi events in Charlottesville over the weekend had altered his outlook.
"It sort of gave me a little bit of perspective, because technically I got grouped in with these people somehow," Kjellberg said.
"Believe it or not, I want nothing to do with these people. I have no hate in my heart. I only have hate for hateful people.
"I don’t think anyone that watches me think I’m an actual Nazi, but I know that some people might have some doubts, mainly because of all the jokes that I’ve been making," he continued.
"At this point, I’d really just want to distance myself from all of this."
It seems spending his life on YouTube had Kjellberg believing that nazis weren't a threat these days.
"I remember back when everything happened in February, I was sort of like, 'I mean, they’re just jokes. There’s not actual Nazis out there, what are you talking about?' And then I look at this, and I’m like, 'Oh, I see! Okay!'
"If for some reason nazis think it's great I'm making these jokes I don't wanna give them that benefit, so I'm gonna stop doing it. Nazi memes are not even that funny anymore. It’s sort of a dead meme. So, just to make it clear. No more. Okay?" he added.
"It’s not me censoring myself, it’s more like, I don’t want to be a part of this. Okay? Just want to move on with my life."
Earlier this year, Kjellberg was dropped by Disney's Maker Studios after he made an anti-Semitic joke in a video.
YouTube also penalised him, dropping the second season of his YouTube-backed reality show Scare PewDiePie, and removing his main channel from Google Preferred, the platform's advertising program for selling popular "brand-safe content".
In response, American neo-nazi site The Daily Stormer changed its motto to "The world’s #1 PewDiePie fansite".
It wasn't the first time Kjellberg had drawn controversy for anti-Semitic / nazi jokes. As noted by the Wall Street Journal at the time, eight other videos of his contain similar content.