Oculus founder Palmer Luckey is funding a political organisation dedicated to promoting Donald Trump and "shitposting" Democratic nominee Hillary Clinton, according to a report by The Daily Beast.
Luckey has financially backed the non-profit group Nimble America, and is a co-founder and vice president of the organisation, the report claims.
The group was also founded by two moderators from the r/The_Donald community on Reddit.
That Reddit forum has grown to be one of the Republican nominee's biggest online forces, where he notably hosted a controlled AMA in July. However, as The Daily Beast notes, those wanting to become a moderator within the forum must answer questions that include "Is there a difference between white nationalism and white supremacy?" and "was 9/11 an inside job?"
The Daily Beast also identified a relationship between Luckey and Milo Yiannopoulos, a vocal alt-right presence online well-known for his recent Twitter ban:
Luckey first met the alt-right provocateur in Los Angeles about a year and a half ago, before Yiannopoulos began working on a charity to send white men to college. The Daily Beast later reported that the scholarship fund had resulted in zero financial distribution of the donations that had been made directly to Yiannopoulos’ bank account.
“I came into touch with them over Facebook,” Luckey said of the band of trolls behind the operation. “It went along the lines of ‘hey, I have a bunch of money. I would love to see more of this stuff.’ They wanted to build buzz and do fundraising.”
Nimble America has so far funded a billboard in Pittsburgh depicting Clinton with the words "Too Big to Jail", and is proliferating alt-right meme posts throughout the internet. The organisation has stated its intention to put more billboards up around the sites of upcoming presidential debates.
"It’s something that no campaign is going to run," said Luckey regarding the billboards. "I’ve got plenty of money. Money is not my issue. I thought it sounded like a real jolly good time."
Luckey confirmed to The Daily Beast that he has posted on Reddit – specifically in r/The_Donald – under the username 'NimbleRichMan'. In one such post, he pledged to match dollar for dollar every donation made to Nimble America.
At the time of writing, the 'NimbleRichMan' account had been deleted.
Luckey sold Oculus to Facebook in 2014 for a cool US$2 billion, resulting in an estimated personal net worth of US$700 million.
The full report can be found on The Daily Beast.