Sony has cut the price of the Vita by one-fifth in Japan.
From February 28 both the Wi-Fi and 3G models of Vita will sell for ¥19,980 (AU$238), which represents a discount of a fifth for the Wi-Fi model and one-third for the 3G.
The struggling handheld has been selling 10-15,000 units a week in the country, while its rival the Nintendo 3DS moves about 70,000 a week.
Despite the price cut, the Vita remains more expensive than the ¥18,900 (AU$195) 3DS XL.
Nothing has been announced for the rest of the world, but it’s possible that Sony is saving news of a global price cut for its PlayStation event on February 21.