A new job listing on Blizzard’s corporate website suggests that the World of Warcraft developer’s next massively multiplayer game, codenamed Titan, could include in-game product placement.

Blizzard seeks a franchise development producer who can “work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience.”

The presence of real-world brands that “enhance the gameplay experience” suggests they’ll need to be contextually relevant to the game's universe, perhaps indicating the setting could be contemporary.

Such a setting would be unusual territory for Blizzard, which is known best for its fantastical and science-fictional games.