DICE general manager Karl Magnus Troedsson has said any claims that the PC market is in decline or dead are “bullshit.”

The developer’s newly announced Battlefield 3 is native to the PC. “I felt that we had, maybe, set PC aside a bit too much. I’ve said this publicly before, we were very unhappy that we were not able to get a PC version out of Battlefield: Bad Company. It was down to sheer manpower, or lack thereof. We felt that we couldn’t just bring out the Frostbite engine, and bring the game to consoles, and get the PC version out. We just failed there,” said Troedsson to Shacknews.

“It’s something that we regret but it was a pure fact that we were faced upon.

“We fixed that with Bad Company 2. Now it’s Battlefield 3 and we thought, ‘Now it’s time to give some extra love to the PC community.’ But also, we strongly believe in PC gaming. Two years ago, maybe one year ago, people talked about ‘the decline of PC gaming.’ Or ‘the death of PC gaming.’ These kind of words were thrown around and, honestly, that’s bullshit.

“PC gamers are probably the most hardcore players we have out there. Sure, online gameplay has been on the rise on the Xbox 360 and PS3. There are a lot of hardcore online players there too. But on PC? That’s our core audience.”

Battlefield 3 is due out later this year on PC, Xbox 360 and PlayStation 3.