Microsoft today announced at the E3 conference in Los Angeles that they have partnered with Netflix to deliver content to end users of the Xbox 360 console.

The exclusive partnership offers Netflix subscribers the ability to instantly stream movies and TV episodes from Netflix to the television via the Xbox 360 video game and entertainment system. Xbox 360 will be the only game console to offer this movie-watching experience, available to Xbox LIVE Gold members who are also Netflix subscribers at no additional cost.

From the Netflix Web site, subscribers simply add movies and TV episodes to their instant Queue, which will appear automatically on the TV screen via Xbox 360. Once selected, movies will begin playing in as little as 30 seconds. In addition to instantly streaming Netflix movies to the TV, Xbox LIVE Gold members can browse and rate movies, fast-forward, pause and rewind, all using either their Xbox 360 Controller or remote.

Netflix on Xbox 360 will launch this spring with the release of the new Xbox experience, a new generation of games and entertainment experiences that will be available for Xbox 360 this spring.

The new Xbox experience represents the first time in history that a mass market consumer electronics device has been reinvented through free software, giving people more fun and intuitive ways to interact, play and enjoy entertainment.

“Xbox LIVE is the world’s fastest-growing online social network on TV,” said John Schappert, corporate vice president of Interactive Entertainment LIVE, Software and Services Business at Microsoft. “We doubled our membership the past two years, growing from 3 million to 6 million, and then from 6 million to 12 million. And today, we are adding a new member every five seconds. With the best and broadest social entertainment experiences launching this fall, the future is limitless.”

Some of the features touted by Microsoft include:

  • Entertainment without limits. With LIVE Party, bring your favorite games, TV shows, movies and pictures to life by sharing those experiences with friends, wherever they are around the world.
  • Express yourself. With the new Xbox 360 experience, gamers can personalize their entertainment like never before. They can create their own avatar, designed exclusively by Rare Ltd., and jump into a party with friends from around the world.
  • “Must See TV” and much, much more. The biggest names in entertainment worldwide, such as Netflix, NBC Universal, Universal Studios Home Entertainment, SCI FI Channel, USA Network, Constantin and MGM are bringing their content to Xbox 360.