Monaco Corporation has decided to cease its agency for Nintendo in New Zealand, citing insufficient margins in the local business model and suitable timing at the end of the current console generation.

Monaco Corp will continue to service and sell Nintendo products until its agency is transferred.

Nintendo, which holds around 50% market share worldwide across consoles and handhelds, is the only major platform holder not to have a local office in New Zealand.

The current New Zealand distribution model involves Monaco Corporation being supplied from Nintendo Australia. Monaco has been the New Zealand Nintendo agent for 11 years, and will continue its agencies for THQ, Ubisoft, Sega, Capcom and other software brands.

Monaco Corporation, a major international distributor, also manages New Zealand distribution for brands such as Pioneer, Toshiba, Casio, TDK, GE and Wharfedale. Its parent company, Hong Kong-based Shriro, celebrates its 100th anniversay this year.