Free-to-play has a bad reputation and companies like Zynga are to blame, Sony Online Entertainment president John Smedley says.

Speaking with PC Gamer, Smedley said that social games had damaged the free-to-play market segment to the point where many people won’t consider playing titles that use such a model.

“I think Zynga has done free-to-play a terrible disservice because many of their releases are monetisation products – not games,” he said.

This was a shame as many great free-to-play games were available, including “a stack” of really good games coming out of Asia, but “people just sort of dismissed them as just crappy”, he added.

“The truth is that now there are loads of really great free-to-play games, including ours, and I think Planetside is now a part of the hardcore community’s free-to-play library.”

In related news, Zynga CEO Mark Pincus has been named in Blomberg’s Worst CEOs of 2012 list.

The business magazine cited “rookie mistakes” and Zynga’s 75 per cent stock dive this year as factors contributing to his inclusion.