THQ’s executive vice president of core games Danny Bilson is leaving to pursue other interests and will be replaced by Jason Rubin, the company has announced.

Rubin will be responsible for all of THQ’s worldwide product development, marketing, and publishing.

As co-founder of Naughty Dog, Rubin was co-creator and game director of the Crash Bandicoot and Jak and Daxter series of games, which combined have sold over 40 million copies worldwide.

He will report directly to THQ chairman and CEO, Brian Farrell.

“Jason’s proven track record in the industry speaks for itself, and he is one of the brightest minds in the business,” said Farrell.

“We believe he can be a game changer and can contribute immensely to executing on our strategy of delivering quality connected core game experiences.

The addition of Ruben comes as THQ looks to move from licensed games for broad audiences into the AAA strata.

Ruben also arrives as the company hits some financial trouble.

Earlier this month THQ performed a reverse split of its shares in a bid to regain compliance with the American stock exchange’s USD $1 minimum requirement.

The Saints Row publisher had 180 days to raise its stock prices above the minimum threshold or be delisted.

Around the same time, the THQ announced it would not have a presence at E3 this year.