As society moves towards what some optimistically refer to as a "global community", it's entirely likely that future generations will be unable to imagine a country, and immediately associate an item with it.
For all my years on this planet, I've been content in the knowledge that should I wish to purchase mouthwatering bratwurst, hand-crafted Lederhosen, or cars that have no indicators, Germany is the place to start looking. Likewise, if at any point, if the urge arrives to experience magnificent stone architecture, clever stand-up comedy routines and cirrhosis of the liver - perhaps in the same afternoon - then the only logical choice is Ireland. Some countries are just better at doing things than others.
So with this in mind, and casting a reflective and somewhat biased eye over our own country, just what can we be proud of as kiwis? It used to be that playing the "country association game" with a foreigner prior to around 2000 would generally yield "sheep" and "rugby". These days, it's "sheep", "rugby" and "that film that Peter Jackson played a hobbit in". We're really not on the forefront of the global stage when it comes to many things, so it's important that when we do find areas to excel in, we pick up the ball and run with it, and most importantly avoid using any cheap sporting clichés in the process.
